Kinesiology center KinVital
Kinesiology centre KinVital is one of the best in their field in Slovenia, but they’re also making a name for themselves internationally by hosting different seminars and lectures. They’re offering quality personal and semi-personal training, rehabilitations, group runs and as already mentioned, numerous lectures and seminars.
From idea to realisation:
KinVital team wanted to become the best in Slovenia in the field of kinesiology and rehabilitations, so we respected their wishes and main goals and put together a wholesome offer – everything from content marketing, Facebook ads, website editing to e-mail marketing.
We wanted to learn about their typical clients and the clients’ needs. In accordance with that, we realised which marketing aspects should be emphasized. Our campaign offers potential customers a simple and efficient way to solving their problem (injury, pain …) – our main emphasis was on KinVital’s professionality and personal connection with all their clients.
We put together a specific marketing strategy, focusing on organic and paid content on Facebook and Instagram. Paid ads were focused especially on their high-quality blog posts, which immensely improved sales conversions. The goal was to present their content in a user-friendly way and convince potential clients to choose KinVital for their trainings or rehabilitation.