Kinesiology centre KinVital is one of the best in their field in Slovenia, but they’re also making a name for themselves internationally by hosting different seminars and lectures. They’re offering quality personal and semi-personal training, rehabilitations, group runs and as already mentioned, numerous lectures and seminars.
Company and market research
Facebook and Instagram content creation
Facebook and Instagram content creation
Website editing
KinVital team wanted to become the best in Slovenia in the field of kinesiology and rehabilitations, so we respected their wishes and main goals and put together a wholesome offer – everything from content marketing, Facebook ads, website editing to e-mail marketing.
We wanted to learn about their typical clients and the clients’ needs. In accordance with that, we realised which marketing aspects should be emphasized. Our campaign offers potential customers a simple and efficient way to solving their problem (injury, pain …) – our main emphasis was on KinVital’s professionality and personal connection with all their clients.
We put together a specific marketing strategy, focusing on organic and paid content on Facebook and Instagram. Paid ads were focused especially on their high-quality blog posts, which immensely improved sales conversions. The goal was to present their content in a user-friendly way and convince potential clients to choose KinVital for their trainings or rehabilitation.
BEPET STUDIO – 2©21
Od ideje do razprodanih tekaških mest zgolj v enem letu. Z ekipo JA Trail smo skupaj oblikovali vizualno podobo in spletno mesto, ki je pisana na kožo tekačem, ki uživajo v naravi. Hkrati smo velik poudarek dali tudi marketingu. Z marketingom na družbenih omrežjih smo ljudem uspeli približati neznani dogodek, s katerim smo uspeli “zapolniti” Kranjsko Goro. Letos sledi druga izdaja, njej pa so/smo dodali še posebno tekaško ligo.
Julian Alps Trail Run se je uvodno leto začel pod imenom Kranjska Gora Trail Run. Uspešen dogodek je organizatorjem ponudil možnost, da celoten tekaški dogodek še povečajo, tako se je rodila zgodba o JAtrail. Obstoječ logotip smo nekoliko poenostavili in preoblikovali ter posodobili celotno spletno stran. Poudarek na spletni strani je bil predvsem na izražanju zgodbe z močnim fotomaterialom za obiskovalce, ki dogodka še ne poznajo.
Pogovor z ekipo Julian Alps Trail Run nam je omogočil vpogled v tekaški svet, kar je bilo ustrezno za definiranje persone oziroma “tekaškega uporabnika”. Z ustrezno analizo smo ugotovili, kaj so najpogostejše navade tekačev in kako smiselno postaviti elemente na spletni strani za čim lažjo navigacijo ter čim bolj uspešno prodajo. Pri vizualnem delu smo poleg grafike posebno pozornost posvečali fotomaterialu, ki se je pri raziskavi izkazal kot ključen element pri vzpostavitvi prve pozitivne interakcije z uporabnikom.
Razvoj z naročnikom redno spremljamo, saj le tako lahko pridobimo optimalni rezultat končnega produkta. Stran je zaradi predhodne uporabe in izkušenj naročnika zasnovana na platformi WordPress. Dodan je vizualni urejevalnik ter integrirana zunanja registracijska forma z možnostjo direktnih transakcij in prijav. Stran je povezana z orodji in platformami za oglaševanje. S pomočjo Google Ads, FB Pixel in Instagram oglaševanja smo močno povečali konverzijo.
Our website uses cookies to provide up-to-date user experience, promotion, and traffic statistics. By choosing the “ACEEPT COOKIES” option you agree to the use of cookies. In the case of disagreement, you may edit detailed settings; however, some interesting functionality and content shall not be displayed due to restrictions.